Main Street Vegan, by Victoria Moran

Here, in the middle of the week, I’d like to address you middle-of-the-roaders about a book that ensures that veganism is not only for celebrities, that you mustn’t wait until you’re making big bucks to take the vegan plunge.

Victoria Moran gently instructs in the ways of being vegan, without judgment, without scolding those who claim to be vegans who eat fish (you either are or you aren’t a person who doesn’t eat animals), with only a subtle amount of coercion through the storytelling she feels obligated to impart, as a witness to the deaths of animals at slaughter and the horrific conditions of the dairy, poultry, pork, and other animal product industries. Some may have heard it all before—a lot of shocking videos circulate the internet—but for those of you who’ve been oblivious to this media outrage, her essays may cause you to pause before you order that next chicken sandwich.

Even if you’re already convinced that vegan is best, you feel handicapped by the outrageous price difference between organic, locally grown produce at the trendy farmers’ markets and the genetically modified, pesticide-coated, homogenous assortment in your supermarket and discount store grocery aisles! What to do???

Forty brief chapters with facts, personal stories, and guidelines introducing you to vegan concepts and cooking techniques each conclude with a recipe. It’s meant to make plant-based cuisine possible for every kind of eater with any kind of income, not just the elite many of us believe are the only folks who can actually afford to live a vegan, organic, eco-conscious, locavore’s lifestyle. Basically, the book is for those of us who live “main street” lives, not “Fifth Avenue” existences. Moran addresses the fact that wherever you are with these goals, it’s okay; you don’t have to do everything perfectly from the beginning.  Our heartstrings are often pulled by myriad causes. She nudges us in the most compassionate direction, and seems to want us to prioritize minimal impact on the animal world above concerns for our individual health if we truly wanna go vegan—are we okay with that? She challenges us to think about such things as we progress.

But you can only do what you can do, especially if you’re raising a family, and stretching paychecks has become an acrobatic feat.

For example, though we are encouraged to support the organic movement, which she says will become more affordable as demand increases (put your money where your mouth is), she’s realistic about such dilemmas as eating organic all the time being terribly more expensive. She helpfully elucidates a “dirty dozen” list of produce to avoid if not organic and a “clean 15” list of more economical fruits and vegetables you can buy without worrying over the lack of an organic label (sourced from Environmental Working Group).

A very comprehensive collection of appendices provide additional resources and bibliographies for those who want to take things to the next level, from where to go online for further research to where to buy your clothes, shoes, and household cleaning supplies without harming animals. This book is worth picking up even if it’s just for the to-die-for-yet-guiltless Chocolate Mousse recipe—putting together the unexpected ingredients required a leap of faith but I was astounded by the results.

Check the WRL catalog for Main Street Vegan.