One of the challenges on television’s Project Runway last fall was to create a dress inspired by fashions of the 1970s. There were some comments about “timeless 70s style” or something along those lines.
Timeless 1970s style? Really?!
I lived through the 1970s, and I speak from experience when I say that the only style that came from that period was bad style. I’m talking polyester shirts, skintight jeans with elephant bell legs, gaudy horse-blanket plaid suits kind of bad style.
If you don’t believe me, just watch any episode of the Brady Bunch… or peruse an ABBA music video… or flip through the pages of a little book entitled The 70s: The Decade That Style Forgot. Truer words were never spoken.
This book is a collection of British fashion advertisements from the period, punctuated by pithy comments. Acid-washed denim safari suits for men, shapeless shirtdresses in some hideous brown flowery, swirly, paisley kind of pattern. Oh, the horror, the horror.
This book is not a heavy intellectual tome. For those of us who survived that fashion-failure decade, it’s an amusing look back at a time that should never have a fashion revival… EVER!
Check the WRL catalog for The 70s: The Decade that Style Forgot.